Vimeo Paid Social Ads
In 2022 Vimeo was looking to refresh their assets for paid social and ads promoting 15% off on all their plans. I worked with Illustrator Nina-Lou Giachetti and Animator Benjamin Geffroy, to lead concept and art direction on the ads to align with Vimeo’s branding and messaging. We created 3 playful vignettes visualizing how users on Vimeo are using video while working from home.
Role Lead Designer/Art Director
Illustration Nina-Lou Giachetti
Animator Benjamin Geffroy