NSFW
Vimeo and B-Reel collaborated to create The *New Standards For Work, an immersive personality test which would determine your hybrid work personality in 10 questions. The quiz was constructed around eight widespread skilled personas and was built to give Vimeo more insight on and how users are working with video in the current hybrid work environment.
Role
Social direction and email design
Credits
Social Animation Colleen Mcguire
Design Direction B-Reel,
Gabe Towles, Dan Brooks
Social Design Storyboards Vicky Chau
Social Direction
Since the main focus was on the personality test, revealing sparse elements of the design were important in the social promotion phase., We wanted to create interest in the personality test while maintaining a level of mystery by teasing the NSFW concept.
